About
Built by an advisory firm that got tired of writing the same recommendation.
Trayvar is a Carthena Advisory product. The firm has spent years advising African organisations on operating, financial, and strategic questions. One of those questions kept recurring - and the answer kept being the same. So we built the answer.
The origin
In advisory engagements across Lagos, Douala, and Accra, the same operational pattern kept appearing - and the same gap kept being unfilled.
Fleet operators running 20-50 vehicles for schools across two or three cities, doing everything on WhatsApp groups, printed manifests, and a head full of operational detail. Schools running their own buses with a similar pattern at smaller scale. International tools that didn't survive contact with West African addresses, 2G connectivity, or bell times that varied by class.
The recommendation in every memo was the same: build the operational layer that should already exist. After the third memo, we decided to build it ourselves rather than recommend it to someone else.
Trayvar is the result. The platform is owned by Carthena Advisory and designed for eventual spin-out as an independent company. Customer Zero is live in Douala. Year-one ambition is West and East Africa; year-three is the rest of the continent and adjacent markets.
The team
A small group with the operating experience to build for the operator who lives the day.
Wole Ogundare
Founder · Carthena Advisory
Founder and Managing Partner of Carthena Advisory. Built Trayvar after the same operational problem appeared in too many advisory engagements to ignore.
Bayo Ogunnusi
Partner · Carthena Advisory
Partner at Carthena Advisory. Brings the financial and operational rigour Carthena is known for to the Trayvar product strategy.
Eno A Etah
Lead operator advisor
Independent fleet operator with deep experience running school transport in West Africa. Shapes how Trayvar reflects the operating reality, every release.
Operational thesis
Three convictions that shape every decision we make.
Infrastructure compounds. Marketing doesn't.
Every operator who adopts Trayvar improves the school library, the address-handling, the WhatsApp templates, the routing data. The platform gets better with usage. The brand doesn't need to be loud; the product needs to be good.
Built for the operator who lives the day.
The transport manager in Lagos at 06:00 on a Monday is the user we design against. Not the consultant in a presentation, not the investor in a deck. If the platform doesn't make her life easier by 07:00, nothing else matters.
African by origin, global by execution.
Trayvar was designed for West and East African operating realities first - because that's where the unmet need is most acute. But the engineering, the design language, and the operating standards are built to scale into adjacent emerging markets without rework.
The parent company
Carthena Advisory is a financial and management advisory firm with offices in Lagos and London. Trayvar is one of three Carthena ventures alongside the core advisory practice and MarginCOS, a margin recovery SaaS for FMCG and manufacturing.
carthenaadvisory.comWant to know more?
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